I find that the English language requirements for admissions as well as orientations to academic language in higher education curricula can in EMI settings and ‘international’ Anglophone universities alike be underpinned by language ideological positions that do not reflect an especially global outlook, and that remain in many senses tethered to ‘native’ language and ‘native’ academic discourse norms. I argue that there is considerable overlap between the concerns of stakeholders in EMI settings and those of international students and academics in Anglophone universities in a UK setting. I then consider the arguments put forward in each of the main articles in this special issue from this critical perspective, connecting the authors’ accounts of EMI practices in transnational higher education contexts with the language requirements and practices of the Anglophone university. This viewpoint article provides a critical reflection on the gatekeeping and academic language practices of Anglophone universities, evaluating these in light of the promotional claims universities make about internationalization and global reach. These findings raise questions about the use of media to perpetuate certain language ideologies and raise questions about whose interests are served by these language ideologies and how to fight these language ideologies. Focusing on the dialogues of the soap using selected episodes as case studies for analysis, the study has also concluded that creative decisions made in the soap are ideological. The appropriate theoretical framework for this paper is the use of language in popular culture, with the view that the use of languages in popular culture can exclude and include, can empower, and disempower. These language issues are perpetuated through the narrative and characters of the story. With the use of transcription data analysis and audio-visual analysis, the current study has concluded that there are issues of linguistic dominance and translanguaging in Generations: The Legacy. The former refers to a linguistic dominance of isiZulu and the latter refers to translanguaging. This paper traces two language issues in one of the SABC's longest-running soap operas, Generations: The Legacy, language ideology and a tool against that language ideology. As such, the use of language in the media is contentious. The use of language(s) in media is very important as it can determine inclusion or exclusion.

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